Content research to orient your organization in a complex content environment. Qualitative and quantitative data is collected and assessed.
Content strategy to align your content and production with desired outcomes. Empowers your team to achieve those outcomes.
Content governance to establish desired outcomes and guidelines for making decisions. Empowers your team to chart a realistic and sustainable course of action. Ensures content operations are scalable and content strategy is successful.
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Content Inventory
Content Audit
SEO Audit/Analysis
Brand-Content Analysis
Channel Analysis
Source Content Analysis
Messaging Hierarchy
Metadata Recommendations
Information Architecture
Content Templates
Requirements and Sources
Business Impact Statements
Editorial Guidelines
Roles Analysis
Workflow Analysis
Definition & Documentation